ABOUT US

We’re here to navigate the world of insurance with you, so when life takes an unexpected turn, your income and assets stay protected.

At KoruWealth, our loyalty is with you. Always.

Our Service Is 100% Free.

Hi, I'm Willi, the founder

At KoruWealth, we believe that financial security should be built on trust, transparency, and expert guidance. As an independent broker, we work for you—not the insurance companies. Our job is to cut through the confusion and make the complex world of insurance simple, clear, and tailored to your needs.

Think of us as your friendly neighborhood experts who’ll help you find the perfect plan without the confusion.
The best part? Our help will cost you nothing.

We’ll walk you through your options, find great coverage that fits your budget, and make sure you feel confident about your choice.

Unlike captive agents tied to a single provider, we compare the entire market to find the best coverage at the most competitive rates. Our service is 100% free—you get unbiased advice, expert recommendations, and personalized insurance solutions at no extra cost.

We’re here to navigate the world of insurance with you, so when life takes an unexpected turn, your income and assets stay protected.

At KoruWealth, our loyalty is with you. Always.

Our Service Is 100% Free.

  • We have carefully selected the insurance providers we work with to find you the best coverage and price. You’ll get the same rates here as you would directly from insurance companies. Simple as that.

What is the meaning of Koru?

At KoruWealth, our name is more than just a word—it’s a philosophy deeply rooted in growth, renewal, and protection.

The koru, a spiral shape inspired by the unfurling frond of a New Zealand silver fern, is a powerful Māori symbol representing new beginnings, growth, and the continuous cycle of life. It embodies balance, strength, and an unwavering journey toward prosperity.

In many ways, the koru reflects the story of Phoenix, Arizona—a city that rises from the desert, constantly evolving, thriving, and reinventing itself, much like the mythical Phoenix that symbolizes renewal and rebirth. It’s a city of opportunity, where individuals and businesses work hard to build their futures, just as the koru symbolizes the ongoing path to success.

A Personal Connection

KoruWealth’s founder, Willi Olsen, carries this philosophy at heart. With New Zealand heritage, Willi has seen firsthand how the values of protection, security, and long-term planning can change lives. His journey from New Zealand to Phoenix reflects the essence of both the koru and the city itself—growth, transformation, and a commitment to building something lasting.

How It Ties to Insurance

Insurance is the financial koru—it protects, nurtures, and ensures that no matter what happens, you and your loved ones can continue to grow. Life, health, and disability insurance are not just policies; they are safeguards that provide security when life’s unexpected moments arise.

At KoruWealth, we specialize in working with doctors, business owners, and high-income professionals who want to protect their income and their families. Just as the koru represents continuity, our role is to make sure that when your income stops—whether due to illness, disability, or life’s unexpected turns—money keeps coming in.

Because true wealth isn’t just about what you earn today. It’s about what continues to grow and support your future, no matter what happens.

KoruWealth—Building Wealth for Generations.

Membership

KoruWealth is a member of the following organisations

Life Happens